Demant's purpose, strategy, and business model are built on improving the quality of life for users, posing positive impacts for families, colleagues, and society. The company is committed to enabling early detection of hearing loss and increasing awareness. They engage with users and consumers to provide life-changing hearing health, focusing on innovation and service in hearing care clinics. The company has established user communication procedures and engages in global efforts to put hearing health on the map through initiatives like the International Campaign for Better Hearing. The campaign aims to increase awareness of the importance of hearing health and offers free screenings to those over 60. Demant is committed to continuous R&D investment to drive innovation and ensure technological leadership.