In 2024, Demant established new targets for advancing positive impacts on people with hearing loss: Improve more than 16 million lives by 2030, Increase awareness by performing hearing tests on more than 2 million people by 2030. The target-setting process involved internal experts and was approved by Demant’s Executive Leadership Team and endorsed by the Board of Directors. Consumers and end-users were not directly involved in the process.

Engaging with users and consumers is integral to Demant’s purpose of providing life-changing hearing health. Continuous feedback from users and customers allows focused innovation and enables us to provide a high level of service in our hearing care clinics. We have established user communication procedures for all our business areas.