Our fundamental promises to and requirements for our placemakers are anchored in our Code of Conduct. It is available in 22 languages and sets requirements to the personal conduct of all placemakers and provides fundamental principles that we will abide by in our people practices including commitments on upholding the United Nations Declaration of Human Rights, the United Nations Guiding Principles on Business and Human Rights, the ten Principles of the UN Global Compact and the Core Conventions of the International Labour Organisation. It directly addresses child labour, forced labour and trafficked labour.

The organization has implemented a Speak Up channel for placemakers and business partners, allowing reports to be made anonymously or non-anonymously by phone or electronic form to an independent third-party or personally to the Head of Group Internal Audit. The Speak Up Policy includes a 'no retaliation' principle. Issues and concerns raised via Speak Up channels are monitored through a dedicated function within the Group Internal Audit and addressed in the Business Integrity Committee. Reporting is regularly provided to the Audit & Risk Committee. The volume and categories of concerns and issues raised via Speak Up channels are tracked as a measure for the trust in and effectiveness thereof.