We are devoted to the highest level of client satisfaction, for this reason we strive to promote knowledge of our products, the enjoyment of our sports cars both on road and on track, and foster long-term relationships with our clients, which is key to our success. To achieve this objective, we have put in place different structured methods to directly engage with them, from exclusive events and initiatives to dedicated client satisfaction surveys. By purchasing our cars, clients become part of an exclusive community, united by a shared passion. We foster this sense of fellowship with a number of initiatives and events, such as exclusive new model unveils, on-the-road driving events such as the Ferrari Cavalcade, special experiences on track and dedicated programs for Ferraristi that own historical models. For additional information, please refer to the “Client Relations” paragraph. We have also built a structured process to assess the overall client satisfaction covering the product, the services provided, the events we organize, and the overall client experience with the car.

Ferrari uses structured processes to assess client satisfaction covering products, services, and events. Specific KPIs are monitored by the Marketing Intelligence department. Surveys are conducted for each car launch and collected for every new model. Service satisfaction is evaluated through Customer Satisfaction Index (CSI) and Ferrari Relationship Index (FRI). These indices help evaluate client satisfaction with sales and after-sales services, ensuring continuous improvement.