Ferrari is devoted to the highest level of client satisfaction, promoting knowledge of products and fostering long-term relationships. Actions include structured methods to engage with clients, exclusive events, and client satisfaction surveys. Specific KPIs are monitored by the Marketing Intelligence department, which reports to the Chief Marketing and Commercial Officer. Surveys are conducted for each car launch and collected for every new model. Service satisfaction is evaluated through Customer Satisfaction Index (CSI) and Ferrari Relationship Index (FRI). These actions aim to evaluate client satisfaction and improve services based on feedback.