Ferrari
ESRS disclosure: ESRS S4 \ DR S4-2 \ Paragraph 20
Tags Tree
- Does the undertaking disclose whether and how the perspectives of consumers and/or end-users inform its decisions or activities aimed at managing actual and potential impacts on consumers and/or end-users? Include, where relevant, an explanation of the processes for engaging with consumers and end-users about these impacts.
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Question Id: S4-2_01
We are devoted to the highest level of client satisfaction, for this reason we strive to promote knowledge of our products, the enjoyment of our sports cars both on road and on track, and foster long-term relationships with our clients, which is key to our success. To achieve this objective, we have put in place different structured methods to directly engage with them, from exclusive events and initiatives to dedicated client satisfaction surveys. By purchasing our cars, clients become part of an exclusive community, united by a shared passion. We foster this sense of fellowship with a number of initiatives and events, such as exclusive new model unveils, on-the-road driving events such as the Ferrari Cavalcade, special experiences on track and dedicated programs for Ferraristi that own historical models. For additional information, please refer to the “Client Relations” paragraph. We have also built a structured process to assess the overall client satisfaction covering the product, the services provided, the events we organize, and the overall client experience with the car.
Report Date: 4Q2024Relevance: 65%
- Does the undertaking disclose the process for setting targets related to managing material negative impacts, advancing positive impacts, and managing material risks and opportunities, including whether and how it engaged directly with consumers and/or end-users, their legitimate representatives, or credible proxies with insight into their situation? Additionally, are third-party mechanisms accessible to all consumers and/or end-users who may be potentially or actually materially impacted by the undertaking, or to individuals or organizations acting on their behalf or who are otherwise in a position to be aware of negative impacts, through which they can raise complaints or concerns related to the undertaking's activities? Please specify whether these mechanisms include those operated by the government, NGOs, industry associations, and other collaborative initiatives.
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Question Id: S4-3_10
We have put in place different structured methods to directly engage with them, from exclusive events and initiatives to dedicated client satisfaction surveys. We have also built a structured process to assess the overall client satisfaction covering the product, the services provided, the events we organize, and the overall client experience with the car. Specific KPIs are constantly monitored and analyzed by the Marketing Intelligence department, the function that has operational responsibility for ensuring that the engagement happens. The Marketing Intelligence department reports to the Chief Marketing and Commercial Officer, the most senior role in charge of ensuring the results inform Ferrari approach. The KPIs are measured through bespoke surveys for each car launch and collected for every new model, from range vehicles to special and limited editions. A similar approach is adopted for evaluating the quality of service and satisfaction of our events.
Report Date: 4Q2024Relevance: 60%