Ferrari
ESRS disclosure: ESRS S4 \ DR S4-1 \ Paragraph AR 13
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- Provide a detailed account of the methods and channels utilized to communicate your policies to the relevant individuals, groups, or entities. This includes those expected to implement the policies, such as employees, contractors, and suppliers, as well as those with a vested interest in their execution, like workers and investors. Describe the tools and mediums employed, such as flyers, newsletters, dedicated websites, social media, face-to-face interactions, and workers' representatives, to ensure policy accessibility and comprehension among diverse audiences. Additionally, elucidate the strategies employed to identify and eliminate potential dissemination barriers, including translation into pertinent languages or the use of visual aids.
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Question Id: S4-1_09
All of our communication and marketing activities, across different channels such as our website, social media, and events, along with all information related to our products and services, are designed to comply with applicable laws and regulations in every country we sell or operate in. All our communication channels aim at providing the highest level of transparency and fairness in information, even though specific targets have not yet been set. Annually we set specific KPIs and internal targets which are monitored monthly throughout the year.
Report Date: 4Q2024Relevance: 40%
- Does the undertaking disclose the process for setting targets related to managing material negative impacts, advancing positive impacts, and managing material risks and opportunities, including whether and how it engaged directly with consumers and/or end-users, their legitimate representatives, or credible proxies with insight into their situation? Additionally, are third-party mechanisms accessible to all consumers and/or end-users who may be potentially or actually materially impacted by the undertaking, or to individuals or organizations acting on their behalf or who are otherwise in a position to be aware of negative impacts, through which they can raise complaints or concerns related to the undertaking's activities? Please specify whether these mechanisms include those operated by the government, NGOs, industry associations, and other collaborative initiatives.
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Question Id: S4-3_10
We have put in place different structured methods to directly engage with them, from exclusive events and initiatives to dedicated client satisfaction surveys. We have also built a structured process to assess the overall client satisfaction covering the product, the services provided, the events we organize, and the overall client experience with the car. Specific KPIs are constantly monitored and analyzed by the Marketing Intelligence department, the function that has operational responsibility for ensuring that the engagement happens. The Marketing Intelligence department reports to the Chief Marketing and Commercial Officer, the most senior role in charge of ensuring the results inform Ferrari approach. The KPIs are measured through bespoke surveys for each car launch and collected for every new model, from range vehicles to special and limited editions. A similar approach is adopted for evaluating the quality of service and satisfaction of our events.
Report Date: 4Q2024Relevance: 60%