Ferrari
ESRS disclosure: ESRS S4 \ DR S4-3 \ Paragraph AR 20
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- Provide a detailed account of the processes established for setting targets related to managing material negative impacts, advancing positive impacts, and managing material risks and opportunities. Specifically, disclose whether and how the undertaking has engaged directly with consumers and/or end-users, their legitimate representatives, or credible proxies with insight into their situation. Additionally, clarify whether and how consumers and/or end-users affected by these processes can access channels at the level of the undertaking they are impacted by, in accordance with Disclosure Requirement S4-3 regarding processes to remediate negative impacts and channels for raising concerns.
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Question Id: S4-3_09
We have put in place different structured methods to directly engage with them, from exclusive events and initiatives to dedicated client satisfaction surveys. We have also built a structured process to assess the overall client satisfaction covering the product, the services provided, the events we organize, and the overall client experience with the car. Specific KPIs are constantly monitored and analyzed by the Marketing Intelligence department, the function that has operational responsibility for ensuring that the engagement happens. The Marketing Intelligence department reports to the Chief Marketing and Commercial Officer, the most senior role in charge of ensuring the results inform Ferrari approach. The KPIs are measured through bespoke surveys for each car launch and collected for every new model, from range vehicles to special and limited editions. A similar approach is adopted for evaluating the quality of service and satisfaction of our events.
Report Date: 4Q2024Relevance: 65%