All of our communication and marketing activities, across different channels such as our website, social media, and events, along with all information related to our products and services, are designed to comply with applicable laws and regulations in every country we sell or operate in. All our communication channels aim at providing the highest level of transparency and fairness in information, even though specific targets have not yet been set. Annually we set specific KPIs and internal targets which are monitored monthly throughout the year.

Product satisfaction aims to evaluate performance, driving emotions, design, quality, comfort, devices and HMI of our products. The evaluation is carried out through three different survey typologies in different time frames, which enables us to gather client comments and feedback: Early stage: at the commercial launch of a new Ferrari model, client/prospect satisfaction is monitored with Demo Test Drives of the new car at dealers’ showrooms. Second stage: after approximately 3 to 4 weeks of ownership, the first clients of the new model receive a survey, “Report200”, to gather their first impressions of the recently purchased car. A brief questionnaire, managed by the Ferrari Customer Care, is conducted by phone with the initial customers and is terminated after the first 200 replies have been collated. Third stage: a few months following the launch, a third survey named New Car Buyer Satisfaction (“NCBS”) is sent by email to the initial clients. The NCBS is a more complete, in-depth and detailed assessment on the car, and is composed of more than 100 online questions aimed at gathering a thorough feedback on the vehicle.