Cellnex has established a culture of active listening across all the countries where it operates. This involves tracking Key Performance Indicators (KPIs) and identifying areas for improvement identified through regular Pulse surveys. The results of the Pulse Survey are linked to the short and long-term remuneration of the senior managers. In addition, the company fosters a feedback culture through training programmes, encouraging teams to reflect on how they perceive and embody Cellnex’s values. This approach promotes employee development and engagement, thereby enhancing a high-performance ethos. The feedback culture encourages seamless, dynamic communication within teams, leveraging the employee’s voice as an ongoing source for improvement. It ensures that every individual can contribute their insights to enhance processes and outcomes.